Ecommerce Specialist & Designer

10 years of design, 5 years of DTC & Shopify growth.

I build websites and products at the intersection of design and utility.

Invented and launched the first spill-proof day bag

• Took product from sketch to store: designed 3 SKUs from groun-up, sourced & negotiated with a China factory
• Built the digital storefront: launched a conversion-optimised Shopify site (UX, CRO, analytics) and full email flows.
• Drove traction on a limited budget: $50 k revenue in year 1, 41 × 5-star reviews, customers across CA/US/Asia.
• Growth engine: Meta ads + organic social (100 k+ views) + influencer/UGC program.
• Cut logistics cost 66 %: shipping per order down from $60 → $20 via new fulfilment partners.
• Press & brand: led all creative (branding, photo/video, pop-up assets) and earned coverage in The Boston Globe & Travel + Leisure.

Modernised DTC and revived Amazon sales for Costco-supplied denim brand

• Amazon and DTC reboot: scaled sales from $30 k → $67 k / month
• Inventory overhaul: rebuilt warehouse flow, revived FBA replenishment, consolidated vendor stock—virtually eliminating out-of-stocks.
• Shopify relaunch: led mobile-first UX, merchandising, and PDP CRO for the new site, lifting CVR from 1.5 % to 2.3 %.
• Brand lift: produced lifestyle/product shoots and directed graphics, email, and inventory teams.

Luxury storytelling and built customisation for a 10 k-SKU Shopify store

• Ring Builder launch: architected an interactive Engagement Ring Builder that lets shoppers design a ring and see an instant photoreal render.
• 100 k+ images automated: scripted Photoshop + Python pipelines to generate and standardize product shots at scale.
• Luxury visuals: directed model/product shoots & retouching; produced bespoke product simulations for high-ticket clients.
• Full-funnel creative: delivered HTML5 ads, motion graphics, and CRO-optimised landing banners.
• Ops optimiz: automated bulk catalogue uploads (Python/CSV) and shipped emergency site updates for celebrity-driven PR dro

2020-2021

Concordia Fashion Business Association : President

Led a team of 14 students, organizing Montreal’s largest student-run fashion industry events. Built partnerships between students and leading fashion brands.

2016

Clown Spotter : Founder & App Designer

Co-founded Milmo Labs and launched “Clown Spotter,” a viral geo-social app that reached 150,000+ downloads.

Highlights:

• Built and shipped an app featured in major press
• Led UI/UX, App Store assets, and launch marketing
• Drove organic growth and managed social virality